Not All Burgers Are Beef: Why the Fish Burger Deserves Its Moment This National Burger Day
National Burger Day (27th August) is usually a beef-only affair. Patties get flipped, buns get toasted, and the humble fish burger sits quietly on the sidelines. This year, we think it’s time that changed.
Our NEW Crispy Coated Fish Burger is MSC certified, seriously crispy, and built for menus that want to give customers something a little different without sacrificing on flavour. It’s the perfect way for operators to tap into Burger Day trade while offering a genuine alternative to the beef-heavy norm.
The Base Build
Straight out of the fryer, the oven or the air fryer, the Pacific West Fish Burger already does the heavy lifting. Our classic serving suggestion is simple and effective: a soft brioche bun, tartare sauce, crunchy slaw and a side of crispy fries. Clean, familiar, and exactly what customers expect from a proper burger, just with sustainable white fish instead of beef.
But Burger Day is the perfect excuse to push it further.
Levelling Up: Extras Worth Adding
A great fish burger becomes a menu star with the right upgrades. Here’s a few ideas operators can run with this National Burger Day:
- Melted cheese. A slice of mature cheddar or a milder American-style cheese laid over the fillet while it’s still hot makes all the difference. Let it melt slightly into the batter for that classic burger indulgence.
- Pickles. Skip the usual lettuce-only route and add a scattering of bread and butter pickles or quick-pickled cucumber. The acidity cuts through the richness of the batter and tartare beautifully.
- Spiced mayo. Swap or blend the tartare with a sriracha or chipotle mayo for a bit of heat. It’s a small tweak that instantly modernises the build.
- Crispy onions. A handful of crispy fried onions add texture and a savoury crunch that pairs perfectly with the crispy coating on the fish itself.
- Smashed avocado. For operators chasing a brunch or lighter-lunch crowd, avocado brings a creamy contrast and a nod to current food trends.
Why Not Try A Different Bun Altogether?
Try a toasted sourdough bap, a pretzel bun, or even a bao-style steamed bun for something that stands out on social media and on the plate.
Why It Works for Burger Day
Burger Day drives footfall and trial. Diners are actively looking for something to try, which makes it the ideal window to introduce a fish option to customers who might not usually reach for one. With MSC certification behind it, the Pacific West Fish Burger gives operators a sustainability story to tell, something that matters increasingly to today’s diners, particularly younger and flexitarian customers looking for lighter or more considered choices without giving up on indulgence.
It’s a burger that works just as hard as beef, appeals to pescatarians and flexitarians alike, and gives kitchens an easy way to create a standout special for the day.
Get Involved
Whether you’re running a dedicated Burger Day special or simply want to add a standout fish option to your permanent menu, our Crispy Coated Fish Burger is ready to go from freezer to plate with minimal prep and maximum flavour.
Get in touch with the Pacific West team to find out more.
