Did you know that in 2023 over 700,000 people signed up to Veganuary?
The growing demand for plant based menu options now extends past Veganuary and really is a 12 months of the year opportunity.
However, with many people taking on New Year challenges, choosing vegan or plant based menu options is a way to either reduce their meat intake or try a flexitarian, or vegan, lifestyle.
This is where hospitality operators can really step up and help diners to enjoy new menu choices, prepared out of home.
But, consumers are becoming more demanding and adventurous in their culinary choices when eating out, so whilst they look for menu classics, it’s an opportunity to tempt their tastebuds with something different too.
By doing so, you’re not only meeting their changing needs but also attracting a new customer base. So, seize this opportunity and take your menu to the next level!
Take a look through our plant based brochure to see our range of creative and innovative plant based choices.
Get in touch with the Pacific West team today and they can share more information with you.
Happy Veganuary 2024 everyone!
